The Daily Planet
When the series began Clark Kent worked for theDaily Star.
from Action 1, by Jerry Siegel and Joe Shuster, June 1937

by Jerry Siegel and Joe Shuster.

The Daily Star first became the Daily Planet in the daily newspaper strip in 11/13/1939.   The impetus for the name change may have been the radio show, although in the original pilot the paper was called "The Daily Flash"!  The radio program debuted in February 1940.  Simultaneously,  the name change was carried into the comic book, beginning with Action 23 (4/40, on sale in February).
 
The distinctive design of the Daily Planet building with the ringed Globe on top first appeared in the cartoons which were produced by the Fleisher Studios beginning in September 1940.

 
The Daily Planet building fittingly first appears in the comic book in a story about the movie cartoons. . The Globe in this picture has no ring.

"Superman, Matinee Idol" by Jerry Siegel, Joe Shuster and John Sikela, Superman 19, November 1942.


 


Still no ring in Superman 24.  "Surprise for Superman" by Don Cameron, Ed Dobrotka and George Roussos, November, 1943.


This appears to be the first appearance of a ringed Daily Planet building in the comics.
"Hi-Jack, Jackal of Crime" by Bill Finger?, Ed Dobrotka and George Roussos from Superman 25 in November 1943.